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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology.

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How to calculate and allocate your marketing budget for the next fiscal year in 2020.

The Marketing Blender

Our Services. How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold.

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Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel.

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Navigating the evolving landscape of targeted advertising and marketing measurement

ClickZ

Brands must consider if their interests are truly aligned with those of their agency and platform partners when making channel spend allocation decisions, incentivize based on measurable goals that align with their brand’s strategy, and properly address any resistance to change. Unified ID is kind of like a band-aid solution.

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Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel.

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Measure Content Marketing ROI Easily Using This Effective Approach

Pam Didner

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture. Don’t be shy!

ROI 91
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CEO Survival Guide: Predictions are Out, Preparations are In!

GrowPowerful

The CEOs Guide to Marketing, Strategy, and Business The year 2023 is going to be all about preparation over predictions. That includes annual revenue targets, employee numbers, office space, where staff work, and budgeting. Predictions are off at the best of times and are utterly useless these days. Rapid layoffs.