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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel. Setting up behavioral triggers Can they set up automation based on lead behaviors like email opens/clicks? Can they trigger alerts in your CRM when a lead visits key pages on your site?

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What is call analytics and how does it deliver key insights to marketers?

Martech

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. The data can also be used post-call to feed CRM systems and trigger nurturing campaigns. Multichannel attribution. AI-driven speech analytics.

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The Impact of Digital Marketing Automation on Senior Living Communities

Stevens & Tate

In the ever-evolving landscape of senior living, employing robust marketing strategies is vital for standing out in a crowded marketplace. Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies.

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How will technology transform the fragile client/agency ecosystem?

ClickZ

3: Data at scale will differentiate winners from losers. Agencies with a stronger emphasis on data-led creativity and performance marketing will prevail and grow faster than their peers. #4: We are moving at the speed of light and market conditions are uncertain. Less rigor in marketing plans and budgets.

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FMG Adds Integrated And Compliant Texting Capabilities To Its Platform Through Acquisition of MyRepChat

FMG Suite

SAN DIEGO, July 13, 2023 – FMG Suite, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, today announced its acquisition of MyRepChat, the number one client text messaging platform for regulated industries.

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7 Benefits of Closed-Loop Reporting

PureB2B

In marketing, the meaning of closed-loop reporting is right in the name. It means to “close the loop” between data collected from marketing analytics software and customer relationship management (CRM) systems or sales teams. By incorporating these two systems together, you can get precise feedback for each of your marketing campaigns.

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7 Benefits of Closed-Loop Reporting

PureB2B

In marketing, the meaning of closed-loop reporting is right in the name. It means to “close the loop” between data collected from marketing analytics software and customer relationship management (CRM) systems or sales teams. By incorporating these two systems together, you can get precise feedback for each of your marketing campaigns.