Remove aging budget user-generated
article thumbnail

HELP! My CMO Is Big on Hacking!

LEADership

Growth hacking is particularly important for start ups, as it allows for a “lean” launch that focuses on “growth first, budgets second.” Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes. Its benefits are not limited to start ups.

CMO 40
article thumbnail

The Bamboo Project Blog

Buzz Marketing for Technology

Instead of having scribbled thoughts on a scrap of paper Id likely never look at again, the posts I developed became rich with resources and links. Each team had a budget of 10 points and had to come up with a mix of tools and approaches they could use to address the scenario while coming in at or under budget.

Web 2.0 100