article thumbnail

How to Use Email Analytics to Inform Your Marketing Strategy

Litmus

Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). For example, with the release of Apple Mail Privacy Protection, email marketers have been understandably concerned about inflated opens. Email Analytics allows you to tag emails to view at an aggregate level.

article thumbnail

An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

Your tags generated Google Analytics hits with an associated IP address. Google Analytics data is sent to the nearest server center, but may be kept in a country with inadequate privacy protections for EU citizens. Not very GDPR/CCPA/ePrivacy friendly, right? As a technological corporation with U.S.

Privacy 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Heatmaps are cheaper alternatives, but here’s where you’ll have to make concessions: No clear direction on the next moves As amazing as they are in aggregating digital experiences on websites and apps, heatmaps do not tell you what you should do about the splotches of colors you’re looking at. Imagine aggregating this data.

article thumbnail

The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

Searx is an open-source metasearch engine that aggregates results from more than 70 search services while ensuring privacy. Users can even host their instance of Searx for additional privacy (hosting your instance of Searx means that you control the server and software, which offers several privacy and customization benefits).