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Only B2B - Untitled Article

Only B2B

However, the tool was designed to help publishers and content developers to increase their engagement level, drive traffic and monetize their content. Zemanta is among the content syndication tools that will aggregate and index the content you want to market in various ad formats. As the image and the title can make all the difference!

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Facebook Promises Better Video Metrics, But Don’t Get Too Excited

Vidyard

With all of these added features, hosting video on Facebook may seem like the golden ticket to optimizing engagement and driving traffic to your website, but all of this must be taken with some caution for marketers. But what does this all amount to? First off, Facebook’s new features are somewhat limited.

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The 7 Slides You Need for an Epic Monthly Marketing Report

Hubspot

You can look at this slide quickly to see which marketing channels are driving your changes in overall traffic. For example, if you're generating a lot of traffic to your blog articles , but you aren't converting any leads there, you should experiment with different ways to improve blog page conversions. Leads by Source.

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Why You Need Marketing Analytics, Not Web Analytics

Hubspot

The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. From direct traffic? How did an individual lead first come to find your website? Via Facebook?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. You don’t wait for a cold call to talk to an annoying sales person.

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SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Integration also makes it easier to coordinate activities such as personalization, behavior-based targeting, and tests. The lead score for each visitor’s interest in each category is the sum of the category scores for all the pages that person has visited. to each Web page or, potentially, to components within a page.

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How Masergy Built an Award-Winning ABM Strategy from the Ground Up

Terminus

The goal [of B2B marketing and sales] is to display the right message to the right person at the right stage of the buying process,” states Malachi. “No They can also see website traffic at an account level from within Salesforce. Example of Terminus Sales Insights within Salesforce.com. No two people buy the same way.”.