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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Ideas and recommendations for developing these types of posts: Create aggregate lists showcasing important resources and/or publications relevant to the industry. I am going to set up PPC for three senior living communities, all. Develop badges, awards, and general ways bloggers can showcase recommendations.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

An example of this is the Twitter API. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. The service has been credited for causing the reduction of classified advertising in newspapers across the United States. HootSuite - HootSuite is a web-based Twitter client.

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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Even then, a definitive correlation can’t be established until other factors are eliminated from consideration, such as a promotion or a new advertising campaign.

ROI 50
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12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011

Webbiquity

Rebecca Lieb (again) provides valuable guidance on using content aggregation and curation for marketing, noting that producing engaging content is the top challenge marketers say they face in content marketing, but “The problem isn’t (having) enough content, it’s knowing what content merits time and attention.”