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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

Raab says, reasonably enough, that the job of a CDP is to “combine all customer data into sharable profiles.” With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S.

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Data Privacy (Archive)

The Customer

11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy. 14 min Does Strong Data Privacy Make for Stronger Security? Plan for Security First.

Privacy 52
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How to Collect Zero-Party Data Through Email

Litmus

As Google goes, so does the rest of the market. It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s a great way to ruin your deliverability and your brand reputation in one go.)

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Demystifying data driven advertising

Choozle

consumers worry about how brands collect and use their personal data and 34 percent don’t trust tech companies with their digital privacy. Amazon was the most-trusted technology company at 30 percent, followed by Google (27 percent), Apple (22 percent), Microsoft (22 percent) and Facebook (19 percent). Social networks (e.g.,

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

The rise of alternative search engines can be attributed to a growing consciousness about digital privacy and a collective push against data monopolies. Users are increasingly wary of how mainstream engines use their data, from tracking searches to profiling users for targeted advertising.