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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Well those platforms aggregate ad inventory from various publishers and match them to advertisers' needs, serving as intermediaries. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. So what about ad networks? Think Google Adsense and Facebook Audience Network.

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Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

RebelMouse provides media clients with product options that are intended to give as much revenue depth as possible while also providing deep value to advertisers. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

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Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

RebelMouse provides media clients with product options that are intended to give as much revenue depth as possible while also providing deep value to advertisers. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Ad Network – aggregators of Ad Inventory that package it together to sell at an increased margin. DoubleClick – a Google marketing platform that combines advertising and analytics. 2nd Party Data – data sets that Google have modelled with the DoubleClick environment based on an advertiser’s 1st party data.

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Google Launches Improved Online Advertising Metrics for Brand Marketers

Hubspot

According to Google, Active GRP also depends on a robust methodology that combines aggregated panel data and anonymous user data with Active View data to combat issues like panel skewing and reliance on a single data source. Active GRP (Gross Rating Point). Brand Impact Survey Pilot.

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Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

In an environment in which newspaper revenues continue to be decimated by free classifieds on Craigslist.org and the shift from paper to digital consumption of their product, the owners are facing an advertising gap. Indeed, Facebook as a company has yet to prove it can do much more than aggregate an audience. Comments (0). |.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

51% of active Twitter users follow companies, brands or products on social networks. Twitter users frequently exchange information about products and services.&#. DoubleClick got 1.7% products on social networks. Twitter users frequently exchange information about products and services.&#. DoubleClick got 1.7%