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Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

RebelMouse provides media clients with product options that are intended to give as much revenue depth as possible while also providing deep value to advertisers. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

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Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

RebelMouse provides media clients with product options that are intended to give as much revenue depth as possible while also providing deep value to advertisers. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. Well those platforms aggregate ad inventory from various publishers and match them to advertisers' needs, serving as intermediaries. So what about ad networks? Google Display & Video 360.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Ad Network – aggregators of Ad Inventory that package it together to sell at an increased margin. Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. Open Exchange Buy – an auction model with a variable CPM across all the sites available within the Ad Exchange space.

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What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends

Martech Advisor

The negotiation involves both parties agreeing on a fixed Cost per Mille (CPM) pricing. Some of the key DSP players are: DoubleClick Bid Manager. Let’s look at the top five ad networks: Google DoubleClick Ad Exchange. Here are the five major ad exchanges: Google Ad Exchange / DoubleClick. Adobe Media Optimizer DSP.