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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

These insights are based on aggregated data from over 70,000 HubSpot customers globally. NOTE: Because the data is aggregated from HubSpot customers' businesses, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This would be a major step beyond using aggregate social media data as a way to measure marketing performance – although even such measurement would be itself a great leap forward for most companies today. It’s by no means certain that Techrigy can actually scale up to manage this many individual relationships.

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Content Curation in B2B Marketing

Online Marketing Institute

 Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction. The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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A Modest Proposal for Demand Generation Usability Measurement

Customer Experience Matrix

To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1. This means that any aggregate score becomes much more meaningful for that company. In particular, could be they be built cooperatively (“crowd sourced”) with a Wiki or something similar?

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You’re doing a terrible job with search and social

Biznology

It’s such low-hanging fruit, though it does demand that you actually do more than just embed “share me” buttons, it requires that you commit to becoming a content-creator and not just a salesman or business person. Duplicate or Aggregate, “Tag”, or “Category” Content. Nobody’s ever gotten close.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Easy Steps to Amplify Your Blogging - grow - Practical Marketing Solutions , September 16, 2010 Tony Karrer, CEO/CTO of TechEmpower, was one of the first people to highlight my writing outside of {grow} when he invited me to participate in the wonderful aggregation site B2B Marketing Zone. Introducing Topic Hubs. Blogger Relations.