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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Maybe it was just a matter of time.

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Email Client Market Share in July 2021: A Peek at Dark Mode Usage and Android vs. iPhone Outside of the US

Litmus

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

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Ethical data management is a win for marketers

Martech

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S. Customers demand that businesses go above and beyond the minimum. Stay on top of compliance. Senate in July.

Ethics 104
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10 Email Marketing Trend Predictions from the Experts

Litmus

Data privacy will demand that social media and email cross-pollinate. Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023. Many marketers are relying on social media to grow an audience that they do not own.

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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S. Meeting customer expectations, breaking up these segments, and bringing them together can be demanding for marketers.

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Data Privacy (Archive)

The Customer

11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy. 14 min Does Strong Data Privacy Make for Stronger Security?

Privacy 52
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2024 Predictions: Advertising and digital media

Martech

In addition, the increased need for privacy protections will likely further push brands toward adopting more efficient — and controllable — campaign executions. More bundling for streaming services The migration of must-see TV to streaming on-demand services has resulted in fragmentation.