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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. General Online Marketing Tools.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. It’s where you publish your smartest thoughts. By Peter Caputa.

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Link Building: Let’s get it started!

Webbiquity

Also grab the low hanging fruit- talk to current customers or clients, and see if they can link to you or write about you on their blog. There is a great aggregation of tools, articles and tips published recently on [link]. Kutenda offers tools and resources for small businesses to succeed online and grow their business.

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Best Marketing Strategy Insights of 2009

Webbiquity

Jennifer Laycock previews a free eBook from Valeria Maltoni featuring thoughts on marketing strategy and tactics from 12 online pros including Beth Harte, Christina Kerley and Matt Dickman. A CMO’s guide to picking the right market research by iMedia Connection. What made the Digital Marketing World-Go-Round?

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 7, 2010.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Your custom paper is updated daily and easy to share. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. DialogFeed. ** 5 Stars.

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Content Curation in B2B Marketing

Online Marketing Institute

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Pure automation of content aggregation doesn’t foster interaction. For B2B marketers, content curation provides the best of both worlds.