Leadspace

APRIL 5, 2023

Each buyer profile within your TAM is assigned an intent score (High, Medium, Low, or No Intent), where a score of “High Intent” represents that people from that account have demonstrated intent by searching for terms relevant to your product that you’ve determined ahead of time.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. For folks who weren’t able to attend yesterday’s shindig in person or via live-stream, here’s a robust rundown of the day’s events. (We’ll Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Binary Demand

JUNE 29, 2023

There are five prominent use cases for sales and marketing teams using intent data in 2023: Detecting initial buyer interest becomes possible through purchase intent signals, which aid in identifying companies actively researching your solution.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

There are five prominent use cases for sales and marketing teams using intent data in 2023: Detecting initial buyer interest becomes possible through purchase intent signals, which aid in identifying companies actively researching your solution.

Intent Data 52

Intent Data Intent ROI B2B 52

Martech Advisor

FEBRUARY 20, 2020

In this article, Our Editor-in-Chief explains what a data management platform (DMP) is, who needs it and why, the DMP deployment best practices, followed by a carefully curated list of top 10 data management platforms/ software you should consider for 2020. Table of Contents. What is a Data Management Platform (DMP)?

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84