Sprout Social

APRIL 12, 2022

To demonstrate this, we’ll use Bloomscape as an example. Continuing with Bloomscape as an example, after Googling their brand name, the first page of the search results features their social media profiles from their Instagram and Facebook accounts. Looking at metrics like CPC and CPM will tell you if your ads are performing well.

Paid Content 127

Paid Content Facebook Ideal Customer Profiles Work Management 127

SnapApp

APRIL 4, 2018

While correlation does not always equal causation, the connection isn't hard to argue. Although it's an aggregate metric, it's critical. For example, the average deal size may be low due to heavy and unnecessary discounting. As the old saying goes, “if you measure it, you can manage it”. Email list growth. Ken Sterling.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

QuanticMind

OCTOBER 24, 2017

If a large number of new customers visit in a few days after a click, this metric will show a higher correlation than visits that take place months after a click. Last year, the Carousel extension went through a limited holiday beta, and participating merchants saw a 10-13% CTR lift with no observed cost-per-click (CPC) increase.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Moz

AUGUST 7, 2019

Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. We have specific examples of this coming up later in the post. Example: /social-selling/.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Single Grain

MAY 31, 2023

This article will provide an in-depth understanding of the current AI marketing landscape, and the best example use cases of AI in advertising. Third-Party Data Providers: Third-party data providers collect and aggregate data from various sources, such as public records, consumer surveys, and online behaviors. Let’s begin!

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

BuzzSumo

APRIL 29, 2021

The retargeting of Buzzsumo users was the most effective ad strategy as it resulted in more clicks, but a lower CPC. For example, my colleague Henley’s email with Shan at Nieman Labs prompted us to look at the impact of character length on headlines. For example, we were subsequently written about in Nieman Labs , Inc.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Anyword

OCTOBER 7, 2019

You may think of your average online marketer as a performance-focused conversion machine, wielding page optimization and CPC bids like a Jedi wields a lightsaber. For example, they may do a combination of page monetization, branded content, affiliate content, and premium subscriptions. Simple enough, right? . The Loyalty Loophole.

Loyalty 55

Loyalty Optimization Correlation Marketing Analytics Tools 55