Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Every company has a specific set of needs that are addressed by a specific set of features. In a study as broad-ranging as the Raab Guide, any one of those features will get lost when you aggregate scores into broad categories.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

DECEMBER 27, 2010

This is a combination of company size, client base, and financial resources. In the interest of simplicity, my three charts will address marketers at small, medium and big companies. In practice, we all know that some small companies are very sophisticated marketers and some big companies are not.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Anything Goes Marketing

AUGUST 3, 2009

Many of these may not be worth it to you and your company but they’re good to keep in mind. They’ve leveraged Twitter to show both Twitter and non-Twitter users what people are saying about its company. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. Socializing Your Landing Pages.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Marketing Insider Group

DECEMBER 22, 2011

Brands, Aggregators and Journalists [link] Great post from @ markivey | focus on content and real-time curation. My man @ britopian weighs in on companies having to BE social before they DO social media (smart post) – tinyurl.com/5snvs5h. …Social Media Popular as TV, Movies Lose Appeal [link] via @ marketingprofs.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

SnapApp

APRIL 4, 2018

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . This is the north star metric for any company. . “In God we trust. All others must bring data.” – W.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Litmus

JUNE 16, 2021

In fact, Forrester Research predicts that marketing message volume will increase by 40% in 2021 from B2C companies alone. You get an aggregated view of your overall email program performance, as well as the metrics for each of your recent emails, accompanied by a thumbnail image for easy reference. Dive into Litmus Integrated Insights.

Eloqua 79

Eloqua Privacy Protection Aggregators Click Rate 79

Customer Experience Matrix

FEBRUARY 13, 2009

Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. My original approach in the Guide had simply been to ask vendors whether they had a separate company table in their system. Ok, now for the company-level data itself. Yesterday the final answer trickled in.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MARCH 18, 2016

And speaking of today’s guest, I’m super, super excited to have here on Marketing Marvels, episode two, my good friend Hana Abaza, who is the marketing genius for one of my very favorite companies, Uberflip. We use it a lot at Convince & Convert, for our own company and also for our clients, and I’m fired up about it.

Top of Funnel 94

Top of Funnel Content Marketing CMS Development Ad Building 94

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. It also uses those vendors to find identifiers belonging to the same person (such as multiple email addresses or alternative company names) and to link contact and lead records to accounts.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

DealSignal

MAY 31, 2023

What size company (in terms of revenue, employee base, etc.)? Additional fields of information, such as company size, industry, leadership changes, annual revenue, latest breaking news, and technographics allow sales reps to find icebreakers, personalize messages, and start building relationships faster. What industries are they in?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Vidyard

FEBRUARY 25, 2015

One of the biggest hurdles we hear from companies looking to implement video is “How can we track ROI?” You can learn all about incorporating a video marketing platform like Vidyard with your Marketo and Eloqua instance. For Eloqua, this info will likely be stored in the Object Record for a particular lead.

Video Marketing 51

Video Marketing Eloqua Top of Funnel Marketing Automation Services 51

DealSignal

JANUARY 19, 2021

What size company (in terms of revenue, employee base, etc.)? Additional fields of information, such as company size, industry, leadership changes, annual revenue, latest breaking news, and technographics allow sales reps to find icebreakers, personalize messages, and start building relationships faster. What industries are they in?

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Single Grain

MAY 31, 2023

Third-Party Data Providers: Third-party data providers collect and aggregate data from various sources, such as public records, consumer surveys, and online behaviors. It helps companies identify the best leads and focus their efforts on high-value prospects.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

LeanData

DECEMBER 28, 2015

Account: A company that you want to track. Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Lead: Represents a person or company not yet qualified into a contact. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Account: A company that you want to track. Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Lead: Represents a person or company not yet qualified into a contact. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Account: A company that you want to track. Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Lead: Represents a person or company not yet qualified into a contact. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Account: A company that you want to track. Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Lead: Represents a person or company not yet qualified into a contact. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

chiefmartech

AUGUST 14, 2017

But genuine, in-the-trenches change being forged — hammer and tongs — at real companies. But while industry-wide research is helpful to understand the overall direction in which marketing organizations are headed, aggregate data can’t express what it’s like to navigate these changes in a real organization.

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Second, many buyers factor into their purchase decisions whether a vendor shares their values, especially those values linked to how companies treat employees and the communities they serve.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Metadata

FEBRUARY 16, 2021

Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. And also, we’ve got Udi Ledergore, who is the CMO of Gong for about the past four years, VPs of marketing, other kind of technology companies before there.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52