Martech

MARCH 2, 2022

Buyer intent is highest at the beginning of the buying journey while solutions to the buyer’s problem are explored. At this point, many intent signals are collected by data aggregators to re-sell for marketing purposes. Sitting around waiting for intent signals is a passive approach.

Top of Funnel 112

Top of Funnel Activities Intent Signal Advertising Channels 112

6sense

DECEMBER 9, 2021

Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. 77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. It provides aggregate and channel-specific forecasts.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. What we’ve found is that outbound sales or SDR, BDR use case is usually a really simple way to get started with intent data. Ariana : Absolutely.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. What we’ve found is that outbound sales or SDR, BDR use case is usually a really simple way to get started with intent data. Ariana : Absolutely.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. Each publisher or website also asks for consent from their visitors on their first touch. . The difference between site visits and surges.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. Each publisher or website also asks for consent from their visitors on their first touch. . The difference between site visits and surges.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Content curating The process of gathering information relevant to a particular topic or area of interest.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95