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B2B Category Creators Episode 3 Transcript

Metadata

Guillaume Cabane: And if we’re talking of outbound, I want to give some actual useful examples. I’ll give an example. Guillaume Cabane: One example of a campaign that I do, we monitor for UPS and FedEx service interruptions throughout the US. Here’s an example. 30% open rate. I do outbound.

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B2B Category Creators Episode 3 Transcript

Metadata

Guillaume Cabane: And if we’re talking of outbound, I want to give some actual useful examples. I’ll give an example. Guillaume Cabane: One example of a campaign that I do, we monitor for UPS and FedEx service interruptions throughout the US. Here’s an example. 30% open rate. I do outbound.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Click maps, for example, look like this: But that’s only one type of heatmap used in user research. For example, data on the distribution of clicks on a page shouldn’t be used by itself to determine which parts of a page are most popular. For example, new users vs returning users: how do their behaviors compare?

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Andy Crestodina Answers Our Most Pressing Questions on Content Marketing Metrics

DivvyHQ

Seeing an opportunity to collaborate and dive deeper, we asked if Andy might be willing to answer some questions that have been burning at the top of our own minds, and he was generous enough to oblige. Try those subject lines in social media and see which gets the best click-through rate. And a high conversion rate?

Press 48
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28 (of the) Best SEO Guides, Resources and Infographics of 2013

Webbiquity

Matt Peters breaks down the latest study into high-correlation factors for website rank. Matt Burns explains seven changes to link-building tactics and their effects in the post-Panda environment: tiered linking and excessive keyword-match links are out, high authority and social links are, and guest blogging is in…for now.

Resources 100
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28 (of the) Best SEO Guides, Resources and Infographics of 2013

Webbiquity

Matt Peters breaks down the latest study into high-correlation factors for website rank. Matt Burns explains seven changes to link-building tactics and their effects in the post-Panda environment: tiered linking and excessive keyword-match links are out, high authority and social links are, and guest blogging is in…for now.

Resources 100
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What’s driving the news cycle of the Trump administration?

Parse.ly

Of policy-related topics, China had the most total attention—the “slow burn” of this chart, if you will—followed by immigration. Discovering politics stories: “Other” traffic and the prevalence of news aggregators. Take the topic with the highest amount of “other” traffic for example. Not necessarily.