Customer Experience Matrix

JULY 16, 2009

This would be a major step beyond using aggregate social media data as a way to measure marketing performance – although even such measurement would be itself a great leap forward for most companies today. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JANUARY 3, 2007

I suspect that most people reading this blog are already familiar with marketing mix models. I also question whether tools that predict aggregate sales by period can also project customer lifetime value. I suspect different statistical methods are needed for the individual-level analysis.

Marketing Mix 120

Marketing Mix Marketing Management Advertising Agencies Allocation 120

Customer Experience Matrix

MARCH 9, 2007

I’ve made this point many times in this blog but I’ll say it again: the only way to focus an organization on customer experience is to measure the financial impact of that experience. But in practice it’s still very hard to come by, and good CEOs and COOs recognize how desperately they need it. Top managers understand this intuitively.

Marketing Management 120

Marketing Management Allocation Forecasting Budget Programs 120

Customer Experience Matrix

MARCH 3, 2017

Attribution reports show the timing of different types of contacts relative to the date of the final sale, aggregated across multiple accounts. These might be job descriptions, advertising copy, blog posts, video transcripts, email messages, or anything else written in English. Other languages will be added in the future.)

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

DECEMBER 26, 2014

But prices are either reasonable (if you’re a buyer) or ridiculously low (if, like me, you''re a sometime content creator), starting around $50 for a blog post. Users can prioritize leads by combining these elements in a single aggregate score according to user-assigned weights.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JANUARY 14, 2019

Much more convenient than copying this blog post if you want a reference copy.) Online survey with 1,000 aggregate U.S. So I'm sharing it all here with you instead. I've also packaged it all in a paper for the Customer Data Platform Institute, available here. Note that there's more information on sources at the end of this post.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

JUNE 25, 2015

1) In such a world, the chances of anyone reading this 2,000 word blog post are pretty much nil. This includes both data a company gathers through direct interactions and data aggregated by third parties and offered for sale. Indeed, third party data is essential for building a complete picture of each customer’s experience.(4)

Work Management 120

Work Management Marketing Management Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

NOVEMBER 27, 2007

So let me simply discuss this based on my own experience (and, once again, remind readers that while my firm is a QlikTech reseller, comments in this blog are strictly my own.) By contrast, most business intelligence tools must pre-aggregate large data sets to deliver fast response. Let me give an example.

Aggregators 120

Aggregators Act-On Sample Analysis 120

Customer Experience Matrix

AUGUST 6, 2007

SQL must rerun at least some of its selections and aggregations. disclaimer: although Client X Client is a QlikTech reseller, contents of this blog are solely the responsibility of the author.). Again, since it works directly from the transaction details, QlikVeiw will instantly give correct values (including totals) for these subsets.

Examples 120

Examples Cross-Selling User-Generated Content Aggregators 120

Customer Experience Matrix

DECEMBER 13, 2008

This means that any aggregate score becomes much more meaningful for that company. I’m really curious to learn what you think (on the assumption that “you”, the readers of this blog, include many demand generation vendors and users). Let me clarify and expand that last point, because it’s very important. What Do You Think? per year?

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120