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How V12 and Strategus are Bringing Affordable CTV Advertising to Small and Medium Sized Businesses

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Our big claim to fame is we ran the first programmatic CTV campaign ever which surprises a lot of people. Download the 2022 New Mover Trends Report.

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What is New Mover Marketing?

Porch Group Media

The Ultimate Guide to Turning New Movers into New Customers. When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. Meet Today’s New Movers Why New Mover Marketing?

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What to Expect from a V12/Strategus Campaign

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. This is state-of-the-art use of CTV and quite honestly, most agencies and clients are not doing this, including the big agencies.

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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

Well, you could spend hundreds of thousands of dollars on some fancy ad agency to run ads no one will see since you can’t afford prime-time slots. Although you can engage the services of a content marketing agency if you need a little help in some areas, you can get started for next to nothing. May: Publish a Case Study or Two.

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How Heineken built a successful metaverse branding strategy and brought their virtual beer to life

ClickZ

Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. The world’s first ‘virtual beer’. Sit back, relax, and grab yourself a (virtual) beer as you learn how they did it!

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From Specialist to Lead: The Peaks, Valleys & Troughs of Simon Girardin’s CRO Journey (ft. John Ostrowski)

Convert

But a few years ago, this was hardly the case. Currently the CRO Manager at Conversion Advocates , Simon makes the journey from a CRO specialist to a lead at an agency look easy. Think site audits or no-code landing pages — CRO was a small part of the ecosystem at the digital global marketing agency Simon worked at.

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Using STAT for Content Strategy - Whiteboard Friday

Moz

I'm President and partner of Kick Point , which is a digital marketing agency based way up in Edmonton, Alberta. The first thing about STAT, if you haven't used STAT before, again check it out, it's awesome. So, for example, looking at "movers in Calgary" will drive a very different result than "top movers in Calgary."

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