From Specialist to Lead: The Peaks, Valleys & Troughs of Simon Girardin’s CRO Journey (ft. John Ostrowski)
Convert
JANUARY 30, 2023
Hailed as the “ most important marketing activity ,” CRO has come a long way. Currently the CRO Manager at Conversion Advocates , Simon makes the journey from a CRO specialist to a lead at an agency look easy. The turning point came when his agency wanted to move away from user acquisition to better retention.
Let's personalize your content