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From Specialist to Lead: The Peaks, Valleys & Troughs of Simon Girardin’s CRO Journey (ft. John Ostrowski)

Convert

Hailed as the “ most important marketing activity ,” CRO has come a long way. Currently the CRO Manager at Conversion Advocates , Simon makes the journey from a CRO specialist to a lead at an agency look easy. The turning point came when his agency wanted to move away from user acquisition to better retention.

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25 Best B2B Marketing Conferences 2021

Pam Didner

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

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Create an Experience Your Customers Can’t Wait to Share Online

Convince & Convert

Here today is Daniel Lemin, Convince & Convert’s Head of Consulting and author of Manipurated. As Head of Consulting, Daniel heads up communication with Convince & Convert’s corporate and agency consulting partners, but that’s not all—he’s also an expert on the rising power of online ratings and reviews.

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35 SaaS product ideas and examples for startup companies in 2023

accelerate agency

It’s estimated that the global market for SaaS was worth $167 billion in 2022, and the only way is up, with the total amount spent expected to hit $195 billion before 2023 ends. Examples of this kind of model include QuickBooks accounting software and HubSpot for marketing. First, take a look at what’s already out there.

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Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

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Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

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Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.