aec-marketing-agency 
Hinge Marketing
FEBRUARY 16, 2022
While 2021 showed many Architecture, Engineering & Construction (AEC) firms learning to adapt to the chaos caused by the Covid pandemic, many were hesitant to celebrate, pointing to ongoing labor and supply chain constraints and the uncertainty surrounding the U.S. infrastructure legislation. About the Study. Want to read the full report?
Hinge Marketing
FEBRUARY 7, 2017
How prepared is your AEC firm? In our 2016 AEC Research: Growth & Insights we learned that 72.8% of AEC firms contracted with government agencies to some degree. In the federal space, AEC marketing must recognize three levels of decision makers: Executives – political appointees or careerists.
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Hinge Marketing
AUGUST 6, 2015
Being a marketer within the architecture, engineering, and construction (AEC) industry can feel like an uphill battle. Each day, you face the challenge of gaining buy-in from leadership within an industry that already tends to lag well behind others in professional services marketing. SEE ALSO: 7 New Rules in AEC Marketing.
Hinge Marketing
NOVEMBER 24, 2015
They were open, sincere, and frank with the audience of AEC marketers, business developers, and principals. Buyers of our services look to AEC firms to be concise, relevant, and willing to develop a relationship. Relevant - To be concise, your proposals, presentations, and marketing materials need to be relevant to them.
Hinge Marketing
FEBRUARY 2, 2016
The months leading up to the presidential election are actually the calm before the storm—a storm of changeover within agencies. Given that relationships are at the core of professional services engagements, especially in the federal space, AEC firms must prepare now for this imminent changeover. But it can be done.
Hinge Marketing
AUGUST 13, 2015
For those who know me or my reputation as a thought leader in construction marketing, you are probably surprised by my move. All marketers know that differentiation for their clients is key. SEE ALSO: 12 Marketing Techniques to Increase Your Firm’s Visibility. Ongoing Primary Research.
Hinge Marketing
SEPTEMBER 1, 2015
Now more than ever, marketing is crucial to the success of any AEC firm. Increasing competition (often from beyond your current geographic or market frame of reference) is putting firms under even more pressure to be seen as a leader and a go-to source for everything for their clients. —over marketing staff.
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