trigger 
Customer Experience Matrix
JANUARY 22, 2014
nurture campaigns), and share leads with a CRM system like Salesforce.com. Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords.
Tomorrow People
APRIL 12, 2013
As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. As such, it’s difficult to keep track of all the conversations your posts trigger.
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Tomorrow People
APRIL 12, 2013
As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. As such, it’s difficult to keep track of all the conversations your posts trigger.
Customer Experience Matrix
OCTOBER 19, 2010
Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.
Customer Experience Matrix
JULY 30, 2009
The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.
Customer Experience Matrix
OCTOBER 22, 2009
But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. for each score, and can set up routing rules triggered by entry into each range.
Customer Experience Matrix
JANUARY 31, 2014
It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors.
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