Customer Experience Matrix

JULY 20, 2009

As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. For example, take Active Conversion. This particular constellation of features is far from random.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

LeadSloth

APRIL 15, 2009

On this blog I primarily write about integrated Lead Management systems , rather than small tools. However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com. Salesforce.com integration complexity. AdWords Landing Pages.

Salesforce.com 100

Salesforce.com Landing Pages Adwords Marketing Automation Services 100

NuSpark Consulting

APRIL 27, 2013

It’s like Google AdWords-like targeting for Twitter. When a match is made, your promoted tweet has an opportunity to win placement (like an Adwords auction) either in a user’s Twitter stream or in the search results (for when someone searches Twitter). Lead Generation. . Generate leads from your unique landing page. . .

Keywords 100

Keywords Promotion Campaigns Adwords 100

Customer Experience Matrix

SEPTEMBER 7, 2010

Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. It's no accident that LeadPAC resembles AdWords in both function and appearance. True Influence CEO Brian Giese said the goal with LeadPAC is to give marketers a way to create real leads quickly, using AdWords as a model.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

OCTOBER 19, 2010

Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40