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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Long-term benefits. Easy to optimize. More control.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Long-term benefits. Easy to optimize. More control.

SEM 40
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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? Brands Will Place More Emphasis on Organic Search Rankings. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Looks like it’s time to revisit your organic search strategy.

SERP 40
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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? Brands Will Place More Emphasis on Organic Search Rankings. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Looks like it’s time to revisit your organic search strategy.

SERP 40
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Fifteen Years Is a Long Time in SEO

Moz

Content for the long tail: Alongside this era, the length of the long tail began to be better-understood by both webmasters and by Google themselves — and it was in the interest of both parties to create massive amounts of (often obscure) content and get it indexed for when it was needed.

SEO 61