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How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? “A

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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

So while it’s important to refresh and generate new leads at the top of the marketing funnel, it’s also crucial to be able to continually interact and nurture high value potential customers through any means necessary. AdWords Customer Match. LinkedIn Account Targeting. Twitter Tailored Audiences.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

Content Marketing for B2B Enterprises " by Udemy. Content Marketing " by QuickSprout. Email Marketing Certification " by HubSpot Academy. Email Marketing " by QuickSprout. Social Media Marketing " by edX. Diploma in Social Media Marketing " by ALISON. Social Marketing Training " by Hootsuite.

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Making the Most of Your Webinars

The Effective Marketer

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. senior management when your results are being questioned.

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Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. Here are five key rules to guide you when preparing your webinar: 1.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

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tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.