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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. It takes a lot of time and effort to build up an effective presence in organic search results, but once you do, it’s going to keep on delivering results. Long-term benefits. Easy to optimize. More control.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. It takes a lot of time and effort to build up an effective presence in organic search results, but once you do, it’s going to keep on delivering results. Long-term benefits. Easy to optimize. More control.

SEM 40
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The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. I mean, what''s the worst that could happen?

SEO 28
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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

and PageRank is everything (no, Google uses this, but it's only one of more than 200 factors that determine where your pages will show up in searches for specific search terms). In the ideal situation, offer some 'sell' information as well – or credentials that justify your staff and organizations legitimacy."

SEO 20
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How to Promote Your Content Online in 2023

seo.co

Both internal and external links are valuable in funneling traffic to your most important content assets. While I’m typically a fan of less expensive, more organic, long-term strategies like the ones I’ve referenced above, paid advertising can be a strong short-term measure to get more eyes on your content. Paid advertising.

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How to Build a Kickass Content Strategy for SEO

seo.co

Both internal and external links are valuable in funneling traffic to your most important content assets. Internal links will help direct more of your users toward your best pieces, while your inbound link building strategy can boost the page authority and search rankings of those piece (be sure to also check out our guide to link building ).