ViewPoint
JANUARY 26, 2012
Telephone is great for outbound inquiry generation, as well as lead qualification and nurturing. Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods.
Marketing Insider Group
NOVEMBER 18, 2010
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The one thing that concerns me is that sales and marketing alignment continues to be an issue.
LeadSloth
JANUARY 12, 2010
With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Designing more sophisticated (non-linear) marketing programs that are more adaptive to the user’s behaviors along the way.
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