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B2B Marketing Predictions For 2011

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The one thing that concerns me is that sales and marketing alignment continues to be an issue.

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Marketing Automation Trends for 2010

LeadSloth

With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Adam Needles, Director, Field Marketing and B2B Marketing Evangelist, Silverpop ( @abneedles ). Thought leadership?