The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

OutboundView

FEBRUARY 28, 2019

Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. This playbook is co-written by two veterans of the B2B sales and marketing space, Boudinet Media’s Jeremy Boudinet and OutboundView’s Blake Johnston.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

The rise of digital marketing – including Internet Marketing, Social Media Marketing, and Inbound Marketing Automation – with built-in metrics and conversion tracking. 280 Group’s Adwords ROI Calculator. Dragon Search’s Social Networking Media ROI calculator. Frogloop’s Social Media ROI Calculator. The Lulu Kind.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Biznology

DECEMBER 17, 2013

For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. When I started out in 2003, my space was called new media, my work, new media marketing. Alas, Unison is unique.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80