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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

This is often displayed on search engine results pages below the page title as a sample of the content on the page. Google AdWords is the classic example of this. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine. Links from many social media sites now appear in searches.

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More Than Words: Online Courses to Improve Your Freelancer Toolbox (and Stay Competitive)

ClearVoice

Increasingly as Facebook and Google’s algorithms affect corporate fortunes and reputations, clients want their content creators also to be familiar with paid social campaigns, structured data, and data analytics. Sample courses. The most famous of General Assembly’s free samples is a one-day coding crash course. Sample courses.

Course 85
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5 Real Examples of Advanced Content Promotion Strategies

Moz

That’s an issue because many times, a simple SERP analysis would reveal that one submission: ( image source ).Looked Facebook is used primarily for their weekly webinar updates.) They “used their own platform, had samples done in less than a week, and had a site up the same day.”. But Facebook organic just sucks anyway.

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The Ultimate Guide to Marketing Jobs

Hubspot

The responsibilities of an SEO specialist include improving the ranking of a website on a search engine results page (SERP), conducting keyword research, making technical SEO recommendations and designing the site architecture, and analyzing and applying metrics on website and keyword performance.

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Complete Guide to B2B Marketing

Directive Agency

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. New opportunity identification in SERPs.

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Local SEO: Optimizing Your Rankings for Google Local Search

seo.co

When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. These represent only a small sample of many factors included in the search algorithm. Introduction to Local SEO. It’s called WP Map Folio.

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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

Run regular SEO audits to ensure no technical issues are decreasing your performance on SERPs. AdWords Campaign ROI To calculate AdWords ROI, Google suggests taking the revenue you generated from your campaign and subtracting it from your costs, then dividing that figure again by the costs. higher CTRs and lowered CPAs by 86%.