The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest). The below chart looks at the impact of blog titles towards how many times they're shared across both Twitter and Facebook. The author.
Search Engine (Optimization) or the User Experience?
MARCH 1, 2013
It is the "title" that you see at the top of your web browser when you are visiting the web page, it is the text that is often shown to you in your bookmarks when you bookmark the page, it is the title shown in search results when you Google something, and it is the descriptive title when someone shares your content (such as via Facebook or Google+). However. So what do you think?
For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await
AUGUST 29, 2013
These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. SERP Analysis – As I wrote in a recent column for Search Engine Watch, B2B marketers need to be much more aware of how the search engine results landscape has changed for strategic keyword targets.
Deconstructing the Qualities of High Quality SEO Links
MARCH 2, 2012
The improved version of the sample outbound link is better for three reasons: Relevant anchor text - The text "definition of an outbound link" is more representative of what this link leads to, and as such will help Google's crawlers identify what the site to which we're linking is about. Not all links are created equal. Internal links. Inbound links. Why should we care about them?
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
This is often displayed on search engine results pages below the page title as a sample of the content on the page. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine. Facebook, YouTube, LinkedIn, Google+, and Twitter are popular social media websites. 40 SEO Terms You Must Know! Add ALT text to images whenever possible.
A Marketer's Guide to Accumulating Awesome Online Reviews
MARCH 15, 2012
It makes sense -- the bigger the sample size, the more legitimate the results, right? Aggregating comments in this manner not only feeds your blog, but it also lets you bring in reviews from all your online properties -- Twitter (don't forget to embed those tweets in your post), Facebook, the comments section of your blog and product pages, etc. Survey says: Very! Leverage Your Blog.