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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Event tracking allows you to measure podcast listens and downloads. Text and button Links. Are you analyzing the right data?

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