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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. If you have a loyal blog following, or promote lots of content via social channels, you may see some trends. .

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The Top 10 Marketing Attribution Software Solutions

Oktopost

Especially, for lead generation. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. How can marketers better understand where to invest their budgets if they can’t be sure which marketing channel to attribute success or failure to.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

DoubleClick got 1.7% Among the world’s 100 largest companies, two-thirds are using Twitter, 54% have a Facebook page, 50% manage at least one corporate YouTube channel and 33% have created company blogs. Vital statistics for B2B Marketers by EarnestAgency’s Channel (YouTube). and Windows Update at 3.3%. 69% of U.S.