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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

APRIL 13, 2012

Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Digital Audience Research.

Paid Content 100
Paid Content Top of Funnel Marketing Funnels Lead Generation 100
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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Before we get started, I just wanted to set the record straight regarding definitions, since I am always asked. .

Marketing Analytics Tools 100
Marketing Analytics Tools Paid Content Lead Generation Analytics 100
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