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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. For dimension, the top level measure is source/medium. A conversion is the completion of a defined goal or a transaction.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

SEPTEMBER 8, 2010

DoubleClick got 1.7% According to a HubSpot study, “not only can inbound marketing bring leads for less money but it can also double average monthly leads for small and medium-sized businesses.&# 97% of these companies use Google AdWords; 56% advertise on Google’s content network.

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