Buzz Marketing for Technology
AUGUST 11, 2010
And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today.
Webbiquity
FEBRUARY 14, 2010
Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Jeff contends that marketing automation systems will become required tools for any b2b “considered purchase&# (i.e., Share this on del.icio.us. Post this on Diigo.
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Webbiquity
FEBRUARY 14, 2010
“Only in the last third of the today’s purchasing process do buyers want to engage with sales reps. If buyers believe that your company understands their problems and knows how to solve them, this helps reduce the feelings of fear and can make a big difference in being selected for consideration and purchase.&# Tweet This!
Webbiquity
FEBRUARY 7, 2010
The type of product or service you offer—as a general rule, products or services that are inexpensive, have only one decision-maker, and are either tactical (B2B) or impulse (B2C) purchases will benefit most from an aggressive search marketing campaign. You can afford to go a little overboard here, as you only pay for actual clicks.
Online Marketing Institute
JULY 31, 2009
Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.
Buzz Marketing for Technology
DECEMBER 15, 2010
After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Trick 1) Place specific Job Titles into the Likes and Interest field.
Webbiquity
JULY 26, 2010
B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Christina “CK&# Kerley ( @CKsays ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Unless You No Longer Want Their Money, This Means That YOU Must Change, Too. March 18, 2010. Optimization.
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