The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Note: typically, only campaigns with high engagement rates make sense for CPM bidding.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Digital B2B Marketing

OCTOBER 15, 2013

Don’t forget that you can also promote your YouTube videos (done through Adwords. Long form content like white papers and ebooks can be hosted, promoted and even gated within a publisher’s site, often on a cost per contact captured basis. If you use video, there is a good chance it is already on YouTube. Paid Search.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. CPM rates are up 41%. Listen Now. Jay : Absolutely.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

WebMarketCentral

OCTOBER 8, 2008

Since Google is the dominant search engine , it's AdWords search program is the place to start. Level 5: Banner Advertising Unlike search marketing and targeted network ads, which are priced on a cost-per-click (CPC) basis, banner advertising is sold on a cost-per-thousand impressions (CPM) basis.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

Single Grain

NOVEMBER 6, 2019

Google recently announced their Content Grouping feature in the Analytics dashboard, which is a tool that allows you to group together certain types of content (like “blog posts” or “white papers”) and view data for each group. For example, say you generate leads using a free white paper on your site. Genius, right?

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Content Analytics ROI 96

PureB2B

OCTOBER 8, 2020

These ads are similar to Google AdWords or search engine ads. You can also optimize these ads for CPM and CPC. The content is called a “lead magnet,” which can be in any of the following formats: eBooks, templates, checklists, free online courses, white papers, case studies, guides, etc. LinkedIn Company Page.

Lead Generation 62

Lead Generation Social Media Sales Qualified Leads Generation 62