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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. LinkedIn is an obvious choice for B2B companies due to its professional user base.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. The company continues to pursue partnerships, such as syndication deals with Oath and CBS Interactive, as well as powering Apple products such as Siri and Spotlight.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

To define an audience, create a new remarketing list in Google AdWords. Segmenting different lists of users enables you to show different ads, depending on which section of your site they visited. I call this an AdWords Jackpot because it reminds me of hitting a row of lucky 7s in Vegas -- I just hit a Big Data Solutions jackpot!

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Welcome message and company introductions have been removed. Presenters. Transcription.

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The Big List of Content Marketing Acronyms

Brandpoint

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. At the top of a company’s marketing team is the CMO.

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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. Social listening is an exceptional way to satisfy customer demands while collecting first-party data. SEO ROI also varies by industry.