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Hubspot
AUGUST 8, 2019
So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? The answer is: keywords have become increasingly competitive. Marketers, can we be honest with each other for a second? When done right, PPC can earn you quality leads.
Albacross
MAY 22, 2019
After optimizing your opt-in forms, you’ll also want to do the same for your landing pages. Here are a few tips that will help you do just that. First, use a single Call To Action (CTA), and display it above the fold. Signing up for your email newsletter. Positive example: Start My Free Trial. Color of the button. Size of the button. Strategy 2.
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