Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
The Point
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. This is especially important for pay-per-engagement campaigns since you’ll pay for any clicks on hashtags, etc. Billion with Google in 2013.
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