Webbiquity

JANUARY 28, 2011

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

SocialPilot

FEBRUARY 9, 2024

Darren Rowse Darren runs 2 blogs that receive 5 million visitors per month. He is the founder of ProBlogger Training Events. Darren is the ultimate guy for blogging and content marketing tips. Bred has also written the book called ‘Advanced Google Adwords’. Explore foolproof search engine marketing strategies from Lisa.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

DECEMBER 22, 2020

If you perform a Google search for "online training" you're going to see two vastly different results in the ads. These are two wildly different search intents. How do you know if a searcher wants online training software versus online courses? Which keywords have the best cost per acquisition ?

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

JUNE 26, 2019

Each membership also comes with biannual product training sessions with Optmyzr reps. Cost: Free to Google Ads advertisers. This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. Cost: Free with short registration. Google Ads Editor.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Convince & Convert

AUGUST 3, 2015

iSpionage is a search marketing competitive intelligence provider. The blog offers valuable insights and strategies for Agencies to quickly optimize on SEO, AdWords, and other PPC campaigns using information from their top competitors. Specialization: PPC Training + Community. CPC Strategy. Clix Marketing.

PPC 158

PPC Paid Content Paid Search Agency Advertising Agencies 158

QuanticMind

SEPTEMBER 28, 2016

While some free tools are fantastic, they only go so far – at which point, seeking a premium software solution comes down to having the budget, resources and training to manage properly. The company’s SEM ads showed a 98% increase in click-through rate (CTR) and a -32% decrease in CPC.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Brandpoint

JUNE 24, 2021

CMI: Content Marketing Institute. A reputable resource for all things content marketing, the Content Marketing Institute is “the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.”

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118