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Adapting and Evolving: The Ongoing Process of Marketing Goal Refinement

ClearVoice

Better resource allocation: Maximize the impact of your marketing efforts. Use it to measure KPIs such as engagement and post reach, as well as understand audience demographics and preferences to tailor future content and advertising campaigns Google Ads reports: Analyzes the performance of Google Ads (formerly AdWords) campaigns.

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Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. Don’t stop tracking at clicks, because you’ll have no idea how those clicks are converting into leads. For a free copy, click here.

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The Ultimate Guide to PPC

Hubspot

Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. Quality Score. Maximum Bid.

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How To Increase B2B Sales Leads With Paid SEO [VIDEO]

Directive Agency

Now that you’ve done a few quick tests of which paid lists show up for your big keywords, what you want to do next is reach out to those websites and figure out if they’re on a cost-per-click basis, a cost-per-lead basis, or if you don’t even have to pay at all and they’re truly based on authority.

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9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

QuanticMind

Sometimes you have to look far and wide for tools and resources that you need for your PPC campaigns to be successful and profitable. Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. Think beyond cost-per-click. Use call bid adjustments.

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How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers. But if the competition level is low or non-existent, then you should instead try to spend more of your time outside of AdWords. The average CPC on Google is roughly $1.50

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A SaaS Marketing Plan for High Growth Companies

Hubspot

This is a daunting challenge, but in today's post we're going to look at the four core tenets of a marketing plan (goal setting, tactics, resources and evaluation) that can help you achieve these goals. The second is giving them the resources that they need to be successful. 3) Resources. 1) Goal setting. 2) Tactics.