SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

seo.co

NOVEMBER 1, 2021

At one time, it was a factor in rankings; but marketers abused it and over-optimized it to game the system, so today it’s not really a ranking factor at all. Because the fact is, meta descriptions can be the key to getting users to click through to your site from the search results page. How Valuable is a Single Click?

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Adobe Experience Cloud Blog

MAY 8, 2017

Author: Nate Dame Knowing what metrics matter—and how to utilize those metrics to prove marketing’s impact on overall business revenue—is crucial for modern marketers. 70% of senior business leaders expect marketing to drive revenue growth for their organizations, but only 6% of CMOs spend their time defining routes to revenue.

Lead Scoring 133

Lead Scoring Lead Ranking SEO Funnel Advertising 133

Single Grain

OCTOBER 28, 2019

In the modern marketing era, there is no place for “winging it”. As a marketer with a focus on lead generation, your job is to keep the pipeline filled with leads. Is there a clear lead handover between the sales and marketing departments? Consider all the costs in your campaign to get a true reflection of your ROI.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

seo.co

MAY 16, 2021

If you’re not familiar with the tricks used to identify and troubleshoot ranking issues, Ahrefs published a phenomenal, detailed explanation of how to use Google Search Console to identify and fix ranking issues. Google Analytics. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Hubspot

FEBRUARY 18, 2014

As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. Do you believe in unicorns?

Adwords 28

Adwords Advertisements Advertising Long Tail Marketing 28