Webbiquity
SEPTEMBER 5, 2017
That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. They will inevitably cut into the click-through rates of top-ranking pages. SEO and PPC Work Best Together — Here’s Why. PPC management efforts, in contrast, can yield results almost immediately—but are costly in the long term.
Webbiquity
MAY 6, 2013
With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads? by PPC Hero.
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Webbiquity
APRIL 7, 2010
While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Does PPC advertising help with branding? What are the best ways to reduce the bounce rate from landing pages? What’s The Real Value of Brand PPC?
Webbiquity
JANUARY 10, 2010
How can you improve conversion rates? 5 ways to boost your lead conversion rate by iMedia Connection. 9 things you MUST know before you start any conversion rate optimization by Search Engine People. Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily.
Webbiquity
DECEMBER 7, 2017
If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. wasted spend?!
Webbiquity
FEBRUARY 18, 2010
Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?
Webbiquity
SEPTEMBER 30, 2014
7 deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. 10 ways to get the most from PPC in a small-keyword category by eConsultancy. 4 Google Analytics Reports Every PPC Manager Should Use by PPC Hero. by WordStream.
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