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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning 100
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6 Tips For a Successful Marketing Automation Implementation

Circle Studio

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down. billion annually by 2023—up from $11.4

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

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16 Demand Gen Training Opportunities Guaranteed to Up Your Game

SnapApp

And if you’re like us, there just isn’t enough time to religiously read all the great content that pours into your inbox to know what’s working and what’s not. As a result, our blog content focuses on different ways marketers can optimize content in order to achieve better results.

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Content Retargeting: A Marketer's Guide to Getting Started

Hubspot

As online marketing methods converge and we find new and creative ways to stay connected with our audience, retargeting is something every content marketer should do. Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale.

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16 Can’t-Miss Training Opportunities for Demand Gen Marketers

SnapApp

Here at SnapApp we specialize in developing interactive content designed to help marketers increase leads, to optimize the buyer’s journey, and to generate more awareness and interest around products and services. As a result, our blog content focuses on different ways marketers can optimize content in order to achieve better results.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Buyers won’t buy from you if they can’t find you.