eDataSource

NOVEMBER 14, 2019

Death, taxes… and deliverability blunders. During our client conference this fall, we had a chance to chat with five of the industry’s leading email experts, and had them spill the beans on the biggest deliverability blunders they’ve encountered. Tony Patti, VP Deliverability & Compliance, eDataSource.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Lead Agency

AUGUST 6, 2018

Resend emails to subscribers who didn’t open their first email. Although open rates drop by 44% and click through rates by 46% , resending emails to subscribers that didn’t open their first email still gets results. The process works by setting up content that is triggered when certain actions are made by users.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

LeadSquared

AUGUST 14, 2017

Personalize – It helped us increase open rates by 327.75% and click rates by 543.75%! a) Personalize the subject line (to increase open rate). The content was the same in all four cases. So how did this impact the click rate? gave us an open rate of 59% as opposed to 5.9% Click Rate.

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

LeadSquared

DECEMBER 9, 2016

Personalize – It helped us increase open rates by 327.75% and click rates by 543.75%! a) Personalize the subject line (to increase open rate). The content was the same in all four cases. So how did this impact the click rate? gave us an open rate of 59% as opposed to 5.9%

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

The Effective Marketer

JANUARY 13, 2009

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

JUNE 7, 2012

And you know how to deliver great content. If you’re sending quality content to a healthy list, it only helps your email deliverability -- and your Sender Score ! newsletter, twitter, adwords, etc.). Integrating social media with your email marketing helps your content spread. How to Warm Up an IP Address.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28