How to Select Your B2B Channel Mix
SWZD
JUNE 30, 2017
Let’s say in Q1 you generated 37 marketing-qualified leads (MQLs) through Google Adwords out of a raw lead count of 98 with a Cost-per-Click of $17, at an average CPL of $45/lead. Your content syndication campaign pulled in the promised 100 MQLs at an average cost of $35/lead. Adwords: 37. Content syndication 100.
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