Customer Experience Matrix

MARCH 8, 2011

It followed $33 million in earlier funding since the company was founded in 2006. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

The Effective Marketer

MARCH 10, 2011

The money flowing to companies like HubSpot is impressive, and the results of the investment will not only benefit them but also the whole marketing automation and marketing software industry in general. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Thanks for sharing it.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Our open rates average 30%. Is this good? OK, if you insist, here are some links to benchmarks I found online.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

ViewPoint

MAY 10, 2012

Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” ” He says the latter is not always easy because it’s tough to convince other people inside the company to do something other than their normal job. ” Marketers: Learn, Get Involved & Blog.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” ” He says the latter is not always easy because it’s tough to convince other people inside the company to do something other than their normal job. ” Marketers: Learn, Get Involved & Blog.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

WebMarketCentral

NOVEMBER 17, 2009

The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company's original focus was on web analytics.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

SnapApp

APRIL 4, 2018

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: . “In God we trust.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Reverse IP look up appears to be the new thing here. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

MAY 20, 2009

As I and others have written, the immediate implication of this change is that marketing systems should provide salespeople with more information about prospect behaviors – what Steve Woods of Eloqua elegantly calls “digital body language”. It could destroy your company. There is an alternative.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

The Effective Marketer

FEBRUARY 16, 2011

A Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago. What do you think ? Greg, thanks!

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

OutboundView

SEPTEMBER 20, 2018

This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business. This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. Too many companies try to hire their way into growing revenue.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

LeadSloth

JANUARY 12, 2010

3) It’s all about the buyer now, so why are you still writing about “my company this, my company that&# ? (4) Steve Woods , CTO, Eloqua. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Zoominfo

AUGUST 7, 2018

Marketers can leverage our extensive contact database to target ideal B2B buyers by industry, title, company location, job function, and more. Bambu : Research shows company branded messages reach 561% further when shared by employees compared to branded channels ( source ). The result? Highly-targeted, marketing campaigns.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

Marketers can leverage our extensive contact database to target ideal B2B buyers by industry, title, company location, job function, and more. Bambu Research shows company branded messages reach 561% further when shared by employees compared to branded channels ( source ). The result? Highly-targeted, marketing campaigns.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

SnapApp

DECEMBER 14, 2016

New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up. Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. Whatever you do or produce, do it consistently (just like a media company).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62