Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

Social Media 141

Social Media ROI Media Correlation 141

Hubspot

MARCH 28, 2012

3) Host an online webinar and collect email addresses at registration. 11) Create a Google AdWords email capture ad (Note: This feature is still an AdWords experiment but is being implemented by a handful of companies), or simply leverage paid search ads to link to a landing page with and email sign-up.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. Getting registrations to attend your webinar can be challenging. You’ll need a landing page to drive traffic and convert registrations. How to Keep Your Audience Engaged.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Marketing Insider Group

JULY 1, 2020

How has your company’s last AdWords campaign made a positive difference for your customers? That’s how you get what Jolie Miller , content strategy and acquisitions leader at LinkedIn, calls great content. Influencer campaigns on LinkedIn or Instagram. It’s not meaningless. Think about it. Content is supposed to solve a problem.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Hubspot

MARCH 10, 2016

Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. For example, here's an inbound link to our co-founder Dharmesh's blog. 51) LinkedIn. LinkedIn is a business-oriented social networking site. Learn more here. ). 52) Lifecycle Stages. 85) Social Proof.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). One thing you guys might not know is that, and a lot of you may buy Google AdWords to some degree, which is the kind of paid side.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28