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Not Tracking Social Media ROI is Your Fault

Convince & Convert

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B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. 51) LinkedIn.

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Not Tracking Social Media ROI is Your Fault

The Ultimate Dictionary of Marketing Terms You Should Know

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